Vivitar ViViCam IU680 Joins Smartphone Lens Camera Battle

I'm not sure if there is a room for yet another smartphone lens camera.  Vivitar wants to up the ante for this niche market with interchangeable camera system.

Sony has initially released a pretty good lens camera in the fall of 2013, QX 10 and QX 100, then Kodak followed suit with under its Pixpro line just a few weeks ago.

Vivita IU680 not only features interchangeable lens system but also a pretty large flash.  The product was showcased during 2014 CES, but no other details are available yet.

Someone at the show reported that the product seem to be in a prototype stage, so it may very well fail to hit the production line.  We will report once more details are available.