Nikon in Trouble after Mis-Handling of Defects in China Exposed on TV


Nikon was asked to stop selling its D600 camera by Chinese government after an investigation by state-run television exposed an on-going manufacturing defect air a few days ago.

The order to halt sales came from the Shanghai Administration for Industry and Commerce. While Nikon has already stopped direct sales of the D600, some dealers still have the model in stock, and Nikon will recall them according to Nikon official.

The "black spot" defect has been at the center of the controversy from the day one since D600 became available for sale. The Nikkei newspaper said March 10 that U.S. customers had raised a class-action lawsuit against Nikon claiming D600 defects.

Ryota Satake, a Nikon spokesman, said by phone. Nikon had earlier said it would service the models even after warranties expire, after China Central Television showed hidden-camera footage of customers demanding refunds and exchanges while local service staff blamed dust and smog for the spots.

Nikon’s alleged defects were highlighted in a March 15 broadcast marking World Consumer Rights Day, an annual program in China that has previously targeted companies including Apple Inc. and Volkswagen AG.

Nikon, had sales of ¥118 billion ($1.4 billion) in China last year, so this is a huge deal for the company.  Negative PR such as this can last years and affect the sales of all camera models for Nikon.
Nikon in Trouble after Mis-Handling of Defects in China Exposed on TV Reviewed by Brandon Oh on 3/23/2014 Rating: 5

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